In a move to cater to the evolving needs of consumers, TGI Group, makers of Big Bull Rice, has introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes. Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled rice, TGI Group […]
TGI introduces Big Bull Gold in consumer-friendly packs Read More »
Identifying a pressing need in a brand’s ecosystem and doing something pragmatic to fix it is the hallmark of a company desirous of being relevant and getting ahead of its competitors. For many years, consumers have had to patronize imported, loose rice sold in open basins in neighbourhood stores and open markets. Primarily, concerns stemmed
How Big Bull Is Changing the Narrative In Nigeria’s Packaged Rice Industry Read More »
The introduction of Big Bull Rice in an affordable N100 pack has been commended by the consumers of the product, the makers of the product, TGI Group has said. In a statement, the TGI Group said that across neighborhood shops, departmental stores and open markets, the Big Bull Rice N100 pack has grown increasingly popular
Big Bull Rice N100 Pack Excites Customers Read More »