Identifying a pressing need in a brand’s ecosystem and doing something pragmatic to fix it is the hallmark of a company desirous of being relevant and getting ahead of its competitors.
For many years, consumers have had to patronize imported, loose rice sold in open basins in neighbourhood stores and open markets. Primarily, concerns stemmed from the ease with which loose or unpackaged rice was subjected to contamination and age concealment that posed a risk to consumer health and safety.
Many people bought, and are still buying such rice, not minding the high risk of contamination and poor handling, simply because they erroneously attribute the purchase of packaged rice to those with affluence.
At the forefront of driving the narrative for consumers to embrace packaged rice for its numerous advantages is Big Bull Rice. The uniqueness of Big Bull Rice not only comes from its uncompromising quality production standards, but through it’s different pack sizes that meet the needs of everyone’s pocket.
Big Bull Rice’s range of available pack sizes ensures that consumers get good quality, nutritious and hygienic rice for their varying needs and convenience. Gone are the days when the only option for small portions of rice were offered in loose form and sold, using old rusty tins.
For the best-packaged rice brand in the market, look no further than Big Bull Rice.
Big Bull Rice is produced in an advanced, automated rice milling factory of WACOT Rice Limited in Argungu, Kebbi State that ensures that manual handling is eliminated to the barest minimum. And, as a result of this, consumers only get rice produced in the best hygienic conditions.
Big Bull Rice provides the best cooking experience because it has less broken pieces and discards. Also, with reduced exposure to contamination at the point of sale, coupled with state-of-the-art production processes, it does not carry the baggage of discolouration associated with loose or unpackaged rice.
The cutting-edge technology used by WACOT Rice Limited ensures that the product has less moisture hence its water absorption and swelling index is high, giving consumers a pleasant cooking experience with volume and value.
With Big Bull Rice, you are assured of good quality, safety, convenience and a great taste of homegrown ingenuity with unique packaging that cuts across every category.
Only recently, the brand introduced the N100 pack size to cater to a wider spectrum of consumers who desire healthy, affordably packaged rice tailored precisely to meet their specific lifestyles and needs.
Mrs. Florence Edebiri, a housewife and mother whose age-long perception that home-made, packaged rice was a poor imitation of its imported alternative has since found out that Big Bull Rice offers her a better cooking experience that she could have ever imagined.
These days, she takes great pleasure in cooking and serving bowls of prepared Big Bull Rice to the delight of her family.
Moochikal Damodaran Ramesh, CEO of TGI Group’s Agribusiness, in assessing the progress the company has made in making Big Bull Rice a favourite in many Nigerian homes, says that the quality of the brand originated from the attention paid to it from its planting, harvesting, processing, storage and packaging stages.
He is also pleased to mention that WACOT Rice Limited, Kebbi State, with an impressive track record of partnering with local farmers in order to get better yields, has gone a long way to enhance the profile and acceptability of Big Bull Rice, just as it has with the quality of life of the farmers.